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Work has Gone Google


Work has gone Google.

Google Apps helps you run your business the way you want, with a suite of online tools including email, video meetings, file sharing, documents and calendars. More and more companies are going Google to get things done better, faster, easier, together – all from just Rs. 150 per user per month.

Email has gone Google.

Gmail gives you IM, phone calls and video chat all inside your inbox.
• Customised email addresses. (@yourcompany.com)
• 25 GB of storage and powerful spam filtering.

Vedio meetings have gone Google.

Google+ Hangouts lets you chat face-to-face (to-face) with colleagues wherever they are.
• Hold a video meeting with up to 15 participants.
• Work together in a shared document in the same window as your video meeting.

Documents have gone Google.

Use Google Docs to Create Documents Online, Share them with colleagues and edit them together at the same time from anywhere.
• Watch colleagues type and add comments to your document in real-time.
• You all work from a single master document, so no multiple copies and no losing track.

Over 5 Million Businesses Have gone Google.



All About The New Google “Hummingbird” Algorithm

Google has a New Search Algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “Search Algorithm?”
That’s a Technical Term for what you can think of as a recipe that Google uses to sort through the billions of web Pages and Other Information it has, in order to return what it believes are the Best Answers.

What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.

So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).

Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.

What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.


When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Alpesh Sharma told me that perhaps 2001, when he first joined the company, was the last time the Algorithm was so dramatically rewritten.

What About all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?

Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The New Engine is Using Old Parts?
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird Help?
“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the Closest place to buy the iPhone 5s to my home?” A Traditional Search Engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird Should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a Particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In Particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

I thought Google did this conversational search stuff already!
It does (see Google’s Impressive “Conversational Search” Goes Live On Chrome), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

Does it really work? Any before-and-afters?
We don’t know. There’s no way to do a “before-and-after” ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.

A Search for “acid reflux prescription” used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.

A Search for “pay your bills through citizens bank and trust bank” used to bring up the home page for Citizens Bank but now should return the specific page about paying bills

A Search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer Directly from Pizza Hut itself, Google says.

Could it be making Google Worse?
Almost certainly not. While we Can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the Past Month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.

Does this Mean SEO is Dead?
No, SEO is Not yet Again Dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Does this mean I’m going to lose Traffic from Google?
If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.

By and Large, there’s been no Major outcry among publishers that they’ve lost Rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.

But I did Lose Traffic!
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.

How do you know all this Stuff?
Google shared some of it at its Press event Today, and then I talked with two of Google’s top search execs, Alpesh Sharma and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.

By the way, another Term for the “Meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our SMX East Search Marketing show in New York City, Next Week. The Coming “Entity Search” Revolution session is part of an entire “Semantic Search” track that also gets into ways Search Engines are Discovering Meanings behind Words. Learn more about the track and the entire show on the Agenda Page.

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Bailey Said Tendulkar Ends His Career With a Winning

Bailey hopes Tendulkar ends his career with a win

Rajkot: Australia skipper George Bailey said Sachin Tendulkar deserves every bit of accolade for his monumental achievements and hoped the Indian legend signs off his career with a win. 

"He's (Tendulkar) just been around forever. A wonderful player. I thought it was fitting that he went out with a win.

George Bailey Said Sachin Tendulkar Deserves Every Bit of Accolade for his Monumental Achievements.
That is Great for him. Two more Test matches. He deserves every accolade he gets. How many kids, how many thousands of Indian people love the game, love watching him play. It has been a very special career," Bailey told reporters at the Post-Match Press Conference on Thursday.

Tendulkar Announced his decision to retire from Test cricket after playing his landmark 200th Match against the West Indies next month, bringing an end to the intense Speculation about his future. 

India will play two Tests against the Caribbean side from November 6-10 and November 14-18, the venues of which is yet to be Decided.

Tendulkar's 198 Test Appearances have yielded 15,837 runs at an average of 53.86 and includes 51 Centuries.

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4th Highest Opening of 2013 - Grand Masti

Grand Masti is a Bollywood adult comedy film presented by Bharat Shah, directed by Indra Kumar and produced by Ashok Thakeria

The recently released Aftab Shivdasani, Riteish Deshmukh and Vivek Oberoi starrer 'Grand Masti' has opened huge across the country. With collections ranking the film at number four in this year's top Opening Day collections, the film is certainly making its producers a fat sum.

In this edition of Box Office Report Card, we compare two of the latest and most talked about adult comedy sequels namely 'Grand Masti' and 'Kya Super Kool Hain Hum', taking into consideration the Opening Day, Opening Weekend, First Week and Life Time collections.

Indra Kumar and Ashok Thakeria's hugely Anticipated Adult Comedy GRAND MASTI is definitely living up to the immense expectations, as the flick has notched the 5th highest Friday openings of the year!!

What's more, renowned trade sources are saying that the Grand Masti opening is the 4th highest opening of 2013 after blockbusters Chennai Express, Yeh Jawaani Hai Deewani and Race 2.

Directed by Indra Kumar, the bold adult comedy has bagged a staggering net RS 12.5 Crores on day 1 of its release!

Trade analyst Alpesh Sharma tweeted, GrandMasti is 4th highest opener of 2013.

He Further Tweeted, GrandMasti hits the bull's eye, is a Huge Success Story at the BO.

However, with the film still running in theaters, we wonder how much higher can the film push the bar for an adult rated movie.


Initial Release: September 13, 2013
Director: Indra Kumar
Running Time: 140 minutes
Music Composed by: Anand Raj Anand
Screenplay: Indra Kumar

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China Now world's 3rd Largest FDI Investor Behind US, Japan

China's outbound FDI rose 17.6 percent year-on-year in 2012 to a record high of USD 87.8 billion, according to the 2012 Statistical Bulletin of China's Outward Foreign Direct Investment (ODI) by the the Ministry of Commerce.

China has emerged as the world's third-largest investor as Foreign Direct Investment (FDI) from the Communist giant jumped by 17.6 percent last year defying a global pattern.

Also Read: China's trade strengthens as exports rise 7.2% 

China's outbound FDI rose 17.6 percent year-on-year in 2012 to a record high of USD 87.8 billion, according to the 2012 Statistical Bulletin of China's Outward Foreign Direct Investment (ODI) by the the Ministry of Commerce. Even as global ODI slid 17 percent last year amid uncertainties facing the world economy,
China is now world's third-largest investor, following the United States and Japan, for the first time since the country began to release the data a decade ago.


China currently holds about USD 3.30 trillion foreign exchange reserves. About USD 1.20 trillion is invested in U bonds. China was world's sixth-largest investor in 2011, with an ODI flow of USD 74.65 billion. Last year's increase represented an acceleration from 8.5 percent in 2011, when the global economic recovery was weak in the face of continuing financial turmoil in Europe and the United States. 

"The Chinese government introduced measures to encourage outbound direct investment in pursuit of the 'going abroad' strategy, and the country's outward FDI maintained robust growth in recent years,"  said Zhou Zhencheng, commercial counsellor of the department of outward investment and economic cooperation of the Ministry of Commerce. Huo Jianguo, president of the Chinese Academy of International Trade and Economic Cooperation, was quoted by the state-run China Daily as saying that the surge in ODI was mainly driven by domestic enterprises eager to tap overseas markets and profit from using global resources. 


"Debt Crises and slowing growth in developed economies opened up great opportunities for Chinese enterprises to invest abroad, and the renminbi's appreciation helped the process," Huo said. China's non-financial ODI went up 13.3 percent last year to USD 77.73 billion, accounting for 88.5 percent of the total.
Financial ODI surged 65.9 percent to USD 10.07 billion, the bulletin said. Investment in US jumped 123.5 percent to USD 4.05 billion, making it the second-largest destination for China's ODI, the report said.
Total ODI to developed economies was around USD 13.51 billion.


Chinese investors have established about 22,000 overseas enterprises in 179 countries and regions, "and about 79.2 percent of them made profits or maintained a balance", Zhou said. He warned that Chinese enterprises are facing rising risks and challenges, including political unrest in Africa and Southeast Asia. Other challenges include increasing competition from developed economies and restrictions in those markets.

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Top Five Things Which Should Never be Shared on Facebook

London, Sept. 3 : The social media has become an integral part of everyday life but users need to be aware of what and how much they share on sites like Facebook which might be used by malicious hackers.


Those users who use the name of their pets as password for their social media account should try and avoid revealing it online and a recent research by Google indicated that 1 in 6 people use their pet's name as password.

Another of Such Social Media shares which make a strict no-no is one's mother's maiden name, which is a security question asked by a bank and users who have their family added in their social media account should keep their privacy settings high in order to avoid any hacking, metro.co.uk reports.

Apart from mother's maiden name, security question related to first school attended can also be used as a potential tool for hacking into one's account.

The Report said that Revealing one's birth date is equally sensitive to be put online and if someone wants to Reveal, they shouldn't mention the year.

Next Comes Announcing the web world about one's trip out of town or display of Expensive things which might be of interest to robbers or an active GPS. 

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Review Madras Cafe

A Comfort Zone for John Abraham,
Where He can Show off his Physical Prowess



Cast: John Abraham, Nargis Fakhri, Prakash Belawade, Siddhartha Basu, Ajay Rathnam, Raashi Khanna

Director: Shoojit Sircar

Rating: ***

The Difficulties of attempting a true-blue Bollywood political thriller are evident in Madras Café. Director Shoojit Sircar places his film at the height of the civil war in Sri Lanka in the late '80s and early '90s, and it culminates in the assassination of an Indian political figure who closely resembles Rajiv Gandhi, but he (Sircar) is clearly constrained in naming names.
 
Yes, Sri Lanka is Sri Lanka, and Jaffna is Jaffna, but too often, the characters in the film call it, awkwardly, 'the island'. Not once is Rajiv Gandhi named: the actor who plays him is a look-alike, but he is consistently referred to as the 'ex-Prime Minister'. Rebel force LTTE, which spearheaded the demand for a 'separate Tamil homeland (Eelam)' is called LTF in the film. And LTTE chief Prabhakaran, the man behind Rajiv's assassination, becomes Anna (Rathnam).

Still, props to Sircar for pulling off, more or less, an I-spy fast-paced saga which has resonance. John Abraham plays a fictional army officer suborned by RAW, who is sent off to Jaffna for a covert operation. Those with long memories will remember how Sri Lanka's war had spilled over into the international arena, and how the Indian Peace Keeping Force (IPKF) had become the target of LTTE ire, and caused much political heartburn in India. India's attempt at keeping peace in the island nation had been one of Rajiv Gandhi's missions, which came to a rocky, controversial end, and which, directly and indirectly, caused his own tragic end .

Vikram Singh (Abraham) Reports to local Superior Bala (Belawade) in Lanka, and tries to break away Anna's supporters: the idea is to defame Anna, and ensure the return of peace. Meanwhile, a mysterious Indian is busy hatching a conspiracy with some foreign players at a fictional Madras Café: those involved do not want a political solution, their interest is in keeping the strife going, the loss of innocent lives be damned.

The film is fashioned as a flashback, and Abraham's beginning — bearded and burdened with the memories of having failed to protect 'his prime minister'— is unpromising. But Sircar gets past his hero's initial stiltedness by putting him into fatigues and sending him into the conflict zone. This is much more Abraham's comfort zone, where he can show off his physical prowess, and his ability to share screen space with his co-stars without wanting to dominate them. His meeting with Bala leads him deeper into the maze, where he has to negotiate treachery and Personal tragedy and the unravelling of the plot to kill an ex-PM. This is also where he meets British-Indian journo Jaya Sahni (Fakhri), who helps him piece together the conspiracy via some crucial clues.

For the most part, I enjoyed Madras Café. When Abraham sticks to toting a gun, he is fine. Fakhri's luscious lips are still to the fore (as they were in Rockstar), but she doesn't do a bad job in playing an intrepid, cigarette-smoking journo reporting from the war zone, in a Hollywood-familiar way: like most helicopter journalists from firang land, she instantly and without any discernible trouble gets an interview with Anna. The film's tone is mostly pared down, but there's some Bollywood-style emotion to be had from Vikram's interactions with his lonely wife (Khanna). I also had fun with some of the bits shot in South and North Block in New Delhi, in which familiar faces from the capital circuit play senior bureaucrats and spy chiefs (quiz man Siddhartha Basu, playing RAW honcho Robin Dutt, has a meaty role and settles well in it, and journalist Dibang has a nice cameo as a small cog in the intelligence wheel: full disclosure, I know these people).

The end-game segment is surprisingly accomplished, in which a bunch of hand-picked LTF cadres prepare for the human bomb (the actor is a dead ringer for Dhanu, the real-life assassin). This explosion is recreated with the right degree of vividness: the glimpse of the intended victim kept to a flash of an over-turned white sports shoe of the sort Rajiv Gandhi favoured, an image which was on our front pages the next day, after that fateful 1991 rally at Sriperumbudur.

In trying to keep it fast-moving, the film turns choppy and confusing in parts. Also, a few of the characters are a tad comic book-y, matching the ludicrousness of some dialogues. The high-flying journalist helping the hero bit feels contrived. But it is so rare to find a director and producer-cum-lead -actor committed to making films that are willing to deal with real-life events — Rajiv Gandhi's assassination changed India's tracks in ways we are still dealing with — and say it in a manner that keeps you fairly engaged, that I'd say Madras Café isn't half bad, even if it could have been better.

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