A Talent Achievement platform for growing companies in a
socially-networked world.
A Little search engine optimization can go a long way
toward getting your jobs out in front of the candidates your company needs to gather
its growth objectives. Companies of all varieties understand the role of SEO in
bringing traffic to their sites, but many are ignoring the importance of using
SEO for their talent acquisition strategy. If your startup has recently
acquired funding and you want to hire the best, SEO can be an important and reasonable
part of your recruitment marketing campaign. Here are some tips for how to
optimize your talent acquisition strategy to find the people your startup
company needs to prosper.
You might be common with how search engine optimization,
or SEO, can help search engines like Google and Bing discover your website.
Using keywords, linkbacks, social media and page ranking can help your site increase
the added exposure you need to turn clicks into customers. But, can SEO also
help you find the right candidates for your open positions?
A Little search engine optimization can go a long way
toward getting your jobs out in front of the candidates your company needs to gather
its growth objectives. Companies of all varieties understand the role of SEO in
bringing traffic to their sites, but many are ignoring the importance of using
SEO for their talent acquisition strategy. If your startup has recently
acquired funding and you want to hire the best, SEO can be an important and reasonable
part of your recruitment marketing campaign. Here are some tips for how to
optimize your talent acquisition strategy to find the people your startup
company needs to prosper.
Do a slight Digging
Before you start developing your talent gaining SEO
strategy, take a step back and stature out what kind of candidate you need for
your company. Give some thought to the work experience, attitude and skills
your perfect employee will need to be successful.
Once you know what your company is looking for, think
about what your ideal candidate might be looking for. Discover what
industry-specific terms, programs or buzzwords candidates matching your
requirements would typically search for to find their dream job. Armed with your
list of ideal candidate attributes, look at similar job descriptions and even
use the Google AdWords Keyword Tool
for motivation.
Be ready to roll up your sleeves and do a little
research. Understanding the needs of your ideal candidate will go a long way
toward helping you nab the talent your company needs.
Key Into Your Keywords
At this point, you should have a list of keywords both
relevant to your company’s needs for which talented candidates are likely to be
searching. Next, you need to include the keywords in your job description.
For example, if you are hiring a digital marketing
position for your newly-funded startup, you should not only include obvious
keywords such as “marketing” and “digital,” but you may also want to sprinkle
in more specific job requirements such as “social media,” “SEO” or “content
management.” moreover, remember the importance of location. Most talent is
looking in a specific geographic area, so include location-based keywords to
let candidates know whether the job is based in Mumbai or Pune City.
Finally, it is important to be as specific as possible
with keywords in your job title in order to find the best candidates. For
instance, do not bill your opening as a “web developer” if it is really a “Java
front-end developer” you are looking for. It might appear counterintuitive, but
the more exact your keywords, the more likely you are to hear from qualified
candidates.
Know Your Ranking
It is also important to pay attention to Google PageRank when deciding on what sites to
post your jobs. For those not familiar, Google’s ranking system ranges from 0
to 10 and shows how popular a site is based on algorithms: below a 3 means the
site has a low ranking on Google, 3 means the site is average, 4 to 7 is a healthy
page ranking and means Google considers the page to have useful content, and 8
to 10 would denote a massively popular site. For instance, LinkedIn.com has a
ranking of 9.
When putting together your recruitment marketing
strategy, it is best to focus on posting to sites with a PageRank of at least
3, but preferably higher. Once you have recognized job sites with healthy page
ranks, use a talent acquisition platform to distribute your open positions to
these well-trafficked destinations.
Don’t grip Back on Linking
Links are an important SEO tool. Google uses links — both
outbound and inbound — to calculate how imperative your site is and, therefore,
how useful viewers will find the information on your page.
To get your job description in front of talented
candidates, cross-link your open positions as much as possible. This means you
should have your job description page, company career site and blog all linked
to each other. More links to and from your job description means more paths
leading to your open positions. As a result, it will be easier for the right
candidates to find your jobs.
Socialize To Optimize
Social media is not only a great platform for the
distribution of jobs, but it can also give you the linkbacks you need for
increased coverage in Google search rankings. As social media becomes more
important in everything from communicating with friends to promoting your
business, it is vital not to ignore these networks in your talent acquisition
efforts.
A next-gen social recruiting platform can help you
promote your openings on the major social channels such as Twitter, Facebook
and LinkedIn. The increased exposure can give your job descriptions better SEO,
as the increased links to your site will make the search engines see your
content as more valuable. The more you share your open positions, the superior
the overall distribution as the jobs are shared by your friends, friends of
friends and so on. When many people share your jobs, Google will see the social
sharing activity and linkbacks as a positive sign indicating that your job metaphors
are valuable content. As a result, your jobs will rise in search results,
making it easier for your ideal candidates to find them.
Optimizing your job descriptions for search engines can
be a powerful tool to help your company find the best possible fit and the
right employee, above all when working on a limited budget. Integrate these SEO
practices into your existing talent gaining strategy to be more useful at
reaching the talent your company needs for staying competitive in the war for
talent.
What are some ways you use SEO strategies to find the
best people? Share in the Comments.
Social Media Job Listings
Every week we post a list of social media and web job
opportunities. While we publish a huge range of job listings, we’ve selected
some of the top social media job opportunities from the past two weeks to get
you started. Happy hunting!
You can also connect with me on Twitter and Facebook.
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You can also connect with me on Twitter and Facebook.
And Know About More Latest News, Delhi Tender, Bangalore tender, Mumbai tenders and Tender Information.
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